Enhancing the Customer Experience Across Certa Sites
We are delighted to announce the latest initiative across the Certa network, reinforcing our shared commitment to innovation and customer experience. This new enhancement focuses on the introduction of upgraded combi machines, now fitted with newly designed backing boards to improve both visibility and usability on the forecourt.
These backing boards have been carefully developed to make the machines more prominent to customers, ensuring they are easy to locate and use. In addition, they play an important role in communicating key tyre safety messages, helping to raise awareness among motorists about the importance of proper tyre inflation.
By highlighting these essential safety facts, we aim to support customers in understanding the wider benefits of maintaining correct tyre pressure. Properly inflated tyres not only contribute to longer tyre life but also improve fuel efficiency and help reduce CO2 emissions, delivering both economic and environmental advantages to the customer.
We are pleased to share that over 59 machines across the Certa network have already received these upgrades, with positive feedback reflecting the impact on both visibility and customer engagement.
Grace Cunningham, Head of Commercial Development at Certa says, “These recent improvements have been a great addition to the network, offering our customers something extra within the service. As we continue on our journey with Air-serv to revamp the estate of machines, we are focused on enhancing both the visibility and overall customer experience across our sites.”
Alongside these improvements, we are also trialling two additional mat cleaners at selected Certa forecourts. These units represent a first for Ireland, and this trial phase will allow us to assess customer response and engagement. As with all our innovations, customer feedback will play a key role in shaping future rollouts.
This latest development is another example of how we continue to work closely with Certa to evolve their forecourt offering, combining practical enhancements with meaningful customer education. As we look ahead, we are excited to build on this momentum, bringing further innovations to sites across Ireland and continuing to enhance the overall forecourt experience.
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